LurevaGroup · Private Holding Company
We build, we innovate, we lead.
A portfolio of consumer retail brands across the United Kingdom and the Gulf.
The Group
Our Story
"I started with one small idea. I never intended to stop at one brand."
LurevaGroup was established in Europe by Shanila, whose early passion for business and fashion set the direction the Group has followed ever since. What began as a single venture grew, brand by brand, into a portfolio built on the same instinct for product, design, and detail that shaped the very first one.
That instinct has since carried the Group well beyond its original home market — into new categories, new customers, and new countries — while keeping every brand under one disciplined, founder-led structure.
How We Got Here
A small idea, built up brand by brand.
The idea
A small idea, born in Europe from Shanila's passion for business and fashion — the starting point for everything that followed.
Building the first brands
The first ventures took shape, built with close attention to product, design, and the customer experience.
A growing portfolio
Success with those first brands opened the door to new categories and new markets — and the portfolio expanded to what it is today.
A Group across five countries
LurevaGroup is registered in Estonia, with branches and subsidiaries in the United Kingdom, Oman, and Saudi Arabia — and operations reaching Bahrain.
Where We Operate
Five countries, one Group.
"
We started with a small idea. Today, it's something much bigger.
Shanila · Founder, LurevaGroup